01 — DIRECTION
Marketing strategy
Marketing strategy and execution aligned to business goals, brand awareness and sales.
Digital Marketing & AI Automation Manager · UAE
Digital marketing
& AI automation.
I connect digital marketing, AI automation and sales operations to improve campaign execution, customer engagement and follow-up.
AI automationLead workflowsBrand & contentConnected systems
01 / The approach
Marketing and AI systems built around real customer journeys.
A practical, human approach
Hi, I’m Balu, a Digital Marketing & AI Automation Manager with 14 years of experience. I build performance campaigns and connected workflows that bring marketing, customer communication and sales follow-up together.
I currently lead marketing and automation projects at Sapio Solutions for clients in retail, education, real estate, services and hospitality. Previously, I led digital marketing at Royal Group and worked with Etihad Guest.
Performance marketingSEO & socialCampaign managementWeb & landing pages
Based in Ajman, UAE · Available for digital marketing opportunities
02 / What I do
Practical digital marketing across the full customer journey.
02 — ACQUISITION
Lead workflows
B2B and B2C lead generation through websites, campaign landing pages and digital channels.
03 — EXPERIENCE
Content & conversion
Landing pages and useful website content designed to support campaigns and customer action.
04 — RETENTION
Lifecycle marketing
Email campaigns, EDMs and promotions using ExactTarget and Adobe Campaign.
05 — MEASUREMENT
Analytics & optimization
SEO planning, keyword and competitor research, technical audits and content optimization.
06 — LEADERSHIP
Teams & partnerships
Coordinating agencies and freelancers around promotions, launches and campaign delivery.
03 / Experience & impact
Connecting marketing execution with intelligent automation.
Aug 2025 - Present · Sapio Solutions
Digital Marketing & AI Automation Manager
Lead digital marketing strategies and performance campaigns across retail, education, real estate, services and hospitality. Design AI-powered and agentic workflows for campaign monitoring, lead qualification, customer communication, follow-up and reporting. Connect CRM, advertising, communications and analytics tools to reduce manual work and improve sales-team workflows.
Agentic AI · campaign operations · lead and sales automationJun 2017 - Aug 2025 · Royal Group, Ajman
Digital Marketing Lead
Led the shift from traditional to digital marketing, managing PPC, display, video, SEO, email and mobile campaigns. Supported the e-commerce launch, introduced MoEngage and conversational AI, and led a cross-functional team of 10.
CV-reported outcomes: +300% returns after e-commerce launch · +45% leads · 25% lower CPAEarlier experience: Web Developer & Digital Marketing Specialist at Etihad Airways (2015-2016); SEO, SMO & Web Development at Corner Stars (2014-2015); Web Developer at Bravns InfoTech (2012-2014).
04 / Education & foundation
Education in computer applications, with a foundation in technology and digital.
Master of Computer Applications
Anna University, Chennai · College of Engineering · 2009–2012
Bachelor of Computer Applications
Bharathiar University, Coimbatore · St. Aloysius College, Thrissur · 2006–2009
Search & performance
SEO, paid search, social media and campaign management.
Web & email
Landing pages, WordPress, ASP.NET, ExactTarget and Adobe Campaign.
05 / Platforms & skills
Platforms and skills used across campaigns and customer journeys.
Google AdsSocial Media AdsSEO & SMOSalesforceExactTargetAdobe CampaignMoEngageAsanaWordPressASP.NETAgentic AI workflows
Platforms and capabilities listed in Balu’s CV. The case study figures above are CV-reported results.
04 / From the blog
Practical thinking on digital marketing and visibility.
Planning the shift from traditional to digital marketing
Assess your digital assets, audience, competitors and channels before shifting campaign investment.
Read the article ↗Building visibility online: traditional and digital marketing
Explore how customer behavior and relevant communication shape a brand’s online presence.
Read the article ↗These links point to published articles on Balu’s blog. The articles date from 2021.
Looking for digital marketing support?
Based in Ajman, UAE · Available for hire